Soundking was founded in 1988, marking 38 years of existence. Specializing in the research and development, production, engineering design, installation, and operation and maintenance of audio and video technology, its products span 24 major industrial chains, including multi-domain audio and video systems and the Internet of Things ecosystem. As a leading enterprise in China, it ranks 14th among the top 225 professional audio and instrument companies globally in the audio field.

Soundking boasts dozens of national platforms and honors, including "National Enterprise Technology Center", "National Cultural and Technological Integration Demonstration Base", "National Manufacturing Industry Single Champion", and "Immersive Sound Culture and Tourism Ministry Technology Innovation Center". With 22 research and development institutions worldwide, Soundking has obtained more than 600 invention and utility patents, becoming a national patent demonstration enterprise. In 2026, the brand market value of Soundking was assessed by a national authoritative institution to have reached 5.16 billion yuan.

Soundking's own audio brand "Soundking", video brand "CinemaKing", and online brand "SoundNet" have already gained significant influence in the domestic market. The three world-renowned brands acquired with huge investments in 2008: the British digital mixing console brand Cadac, the British audio brand Studiomaster, and the British instrument brand Carlsbro, have generated tremendous market benefits.

Soundking audio equipment was designated for use in the tens of thousands of guest areas at the Tiananmen Square during the grand military parade on September 3, 2025 in Beijing. It has been the exclusive audio equipment supplier for the Beijing Olympic Games, Shanghai World Expo, and Xi'an Horticultural Expo. Additionally, it has provided complete sets of audio equipment for international and national major projects such as the Hangzhou Asian Games, Hangzhou G20 Summit, Xiamen BRICS Summit, and CCTV Spring Festival Gala.

Soundking Corporate Vision: To build a community of life, a community of destiny, and a community of interests with strategic partners, and to create a respected world-class enterprise.

An enterprise without culture lacks a soul. Soundking deeply understands that culture is the soft power for enterprise development. Over the past 38 years of trials and hardships, the spirit of arduous entrepreneurship has accumulated excellent corporate culture for Soundking and forged a unique corporate soul. It has formed six distinctive corporate cultures: "people-oriented, filial piety, family, patriotism, learning, and gratitude". This is not only Soundking's valuable spiritual wealth, but also the internal driving force that promotes the continuous development and growth of Soundking's business.

 "People-oriented" culture

Soundking adheres to the "people-oriented" concept, providing employees with comfortable working and living environments. Most importantly, it fully utilizes the treasures of traditional Chinese culture, combining enterprise development with traditional culture, and regards traditional culture as the spiritual nourishment for Soundking people. This fosters a strong cohesion within the enterprise, jointly advocating a harmonious and progressive corporate atmosphere, and providing a powerful spiritual driving force for enterprise development.

II. "Filial piety" culture

The traditional virtue of respecting the elderly and cherishing the young is not only Soundking's respect and inheritance of traditional culture, but also the spiritual force that drives Soundking people to work hard and move forward. Every year, Soundking provides respect money to the parents of employees who have reached the age of 65, and organizes a series of "filial piety culture lectures" to let employees understand the meaning of "filial piety" through their own actions.

III. "Family" culture

To assist employees facing difficulties in life, Soundking has established a mutual aid foundation, which distributes consolation money to those in need every year. The number of donors has accumulated to thousands, allowing employees to feel the warmth of a "family". To address issues such as unattended children of migrant workers during the summer vacation and employees' inability to concentrate on work, Soundking has founded a "summer school" in the form of love, providing traditional cultural education to employees' children, allowing them to grow up healthily in the big family of Soundking.  

IV. Patriotic culture

On the first Monday of each month, Soundking organizes its employees to participate in the flag-raising ceremony and conducts patriotic education for them, enhancing their patriotic sentiments. During major festivals such as May 4th and National Day, the company also conducts in-depth patriotic and party-loving propaganda and education, guiding employees to embrace both patriotism and the ambition to serve the country. They also visit the military for condolences from time to time and donate relevant audio equipment.

V. Learning Culture

Talent strategy is of paramount importance for the growth of Soundking. Soundking regards talent development as a crucial aspect of reflecting the company's competitiveness and is relentlessly committed to building a team of talents that learn from each other and continuously optimize. In order to enhance the overall quality of employees, the company regularly organizes training sessions on skills, learning, safety, etc., allowing employees to continuously acquire knowledge and improve their self-cultivation in their work.  

VI. Gratitude Culture

The promotion of gratitude culture involves organizing various forms of "gratitude culture" exchange meetings, teaching every Soundking employee to be grateful not only to their parents and the company, but also to everything around them.